You guys remember Sears right? The low-cost department store chain.

What about LL Cool J? The rapper who keeps churning out albums no one buys.

In an effort to raise their relevance, the two are pairing up to deliver a low-cost clothing line for children. Simply titled LL Cool J for Sears, the line is set to debut in 450 Sears stores across North America.

I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we’ll get it right,” LL told WWD.com

It’s Cooler. Sexier. More Provocative.

It’s the hit 90’s show “Beverly Hills 90210″ all over again. Set to air on the CW network this fall, the show doesn’t seem much different from the original. Hell, even the music is the same. Check out the promo, which looks like a shot-by-shot remake of the original.

The spin-off will even feature some of the cast from the original show — remember “Kelly” played by Jennie Garth? She will have a recurring row in the show. Talk about going nowhere in 10 years.

Old 90210

 Usher graces the cover of the latest issue of Entertainment Weekly.

Some quotes from the story:

I was going out night to night, having a different woman in my bed every time I chose, and I began to wonder: Am I really being a playa or am I a whore?”

On Sean “Diddy” Combs

I was exposed to the lifestyle of a young, fly A&R who was the man in New York. He took me to clubs. I was around women. It was like swagger camp. I said, So this is what I do when I finally make it…. But you have to be very careful about what you allow your kids to be around or see. I’m a product of the environment.”